Angry birds developers Rovio plan in May 2012 on the market

According to "angry birds" developers Rovio market Vesterbacka director said they would in the first half of next year, a market value of about $1 billion listed.

I believe we have to play this game has very familiar with, will catapult the bird on shot out onto the green pig pig, will hit all can reach a standard. Begin from 2009, the game has 400 million download, of which the first six months of the download will be accounted for three-quarters. It's emerged, Rovio is now ready to in the United States and China development and movie business, retail so calculate up the value of  Rovio should be more than $1 billion.

Vesterbacka said they see the valuation levels quite satisfied, but think that this may be a little lower valuations. "Rovio just in June with Finnish animation studios acquisition, the company is considering Kombo spread more acquisitions. He think that the company has the huge development potential, because:

Super profitability

"Angry birds" can also purchase of games through advertising, and t-shirts,
Halloween clothing, toys and menu, and other entities to goods to make money. Obviously, the angry birds has achieved great success, including the Russian President dmitry medvedev players, he angry birds to drawing praise, said it has made the government officials know of their leisure time should be how to spend.

Vesterbacka also said: the angry birds commodity income represent 10% of our revenue to 20%, which is stuffed price from $8.99 to $69.99, available on the company's website, a month can probably sold millions of a toy. We are now the profitability of the quite strong, although not a listed company, but in enough money on themselves.

Rovio employees have the time of establishment by twelve people up to 200 or so.

Have a lot of fans

Rovio is also the first time the important phenomenon, leaving the company executives brand advertising senior vice President (Wibe Wagemans) has left the company, turn to and starbucks and other retail brand companies.

Rovio and many other companies have established a cooperative relationship with Finnair, including the cooperation, the latter last month was in on the flight to Singapore provides let passenger experience "angry birds" AD blocks. Barnes & Noble booksellers and it also started the Barnes & Noble, cooperation for its Nook of the tablet PC users with a free in retail experience "Mighty Eagle" opportunities.

Vesterbacka also said: our goal is to build a hold billions of entertainment brand, fans now have achieved some initial success, every day we and user communication, now has 150 million active users.

The game list

Released in anger, Rovio once before the bird for Nokia Oyj (NOK1V) mobile phones and other mobile phone developed 51 game, now, "angry birds" has been many national network application in the biggest game download store, including apple in the American online application store.

"In the iPhone and application store was developed, if you don't have and mobile phone manufacturer establish good relationships, even if you develop a great game, you also can't will publish it out. For mobile operators control the game release channel. Application store appear changed the situation."

Andros version and the Nook edition launched "angry birds" before on the nokia in smart phones and Windows Phone 7 platform, the game before last year, had been on the list of the first iPhone application download. Now, "angry birds" and going to put up the Facebook platform.

March, Rovio from many investors there won a $42 million investment, investors include Skype co-founder Nick larson: frost Aaron (Niklas Zennstrom) its Atomico Accel Partners and investors of Facebook, etc. Rovio chief executive Hyde (Hed) said in June, Rovio may eventually listed in two to three years, but in listing, it may also be a venture capital financing.