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3/29/2012

Nokia gamble Windows Phone smartphone staged "Three killed,"

Apple, Andrews phone before and after the attack from Nokia's global market share fell by halfWP cell phones number of applications has more than 65,000, but this figure is still well below Apple and GoogleNokia Microsoft alliance to join, is a good thing for consumers and mobile application developersThe sound of a layoff yesterday Nokia released the first in China WindowsPhone7.5 mobile phone (referred to as "WP phone"), two "lame giant tie can have legs? People will ask.In recent years, the smart phone market, Apple, Andrews the two camps to shine the spotlight has been difficult to find the shadow of Nokia and Microsoft. February 11, 2011 Nokia announced a strategic partnership with Microsoft, both trying to recovered the former glory. The industry generally believe that the Nokia Microsoft operating system mobile phones in China, the performance is good or bad, will determine both the "Return of the King" or "supernatural power".The four channels of the market dynamic hand telecom saleIt is understood that this release WindowsPhone model Nokia Lumia800C, support Telecom 3G CDMA2000 network standard, the price of 3688 yuan. Allegedly, the future of telecommunications will also be working with Nokia to launch Lumia610C and other low-end models.It is reported that China Telecom will be a collection of the principal place of business around the room, appliance stores, and other social channels, with sales of mobile phone retailers and chain channels, coupled with the Nokia store a total of four channels, is expected to more than 3,000 stores in the first national coverage.Telecommunications expert Xiang Ligang told this reporter that Unicom have been many other stars such as the iPhone models, compared with the cooperation of telecommunications with a brand mobile phone is even more urgent, and Nokia also hopes to make up on the CDMA2000 network short board, the two sides hit it off.It is reported that China Telecom will give the user a larger amount of subsidies buy Lumia800C contract, the contract price yet to be determined, some rumors, no official confirmation.Industry impact Nokia and Apple Andrews hegemony
Nokia mobile phones in the world market share once occupied more than 50%.However, in the era of smart phones, Apple, Andrews phone before and after the attack from both sides, clinging to the Symbian OS Nokia deteriorating competitiveness of the fourth quarter of 2011, only 25 percent global market share, has fallen by half.In yesterday's conference, Nokia CEO Elop's keynote speech, saying that "Nokia has been destroyed, but has been rebuilt.Nokia is a born again or destruction, the industry has a different view. Xiang Ligang, optimistic attitude, he believes that Nokia will Apple, Andrews phone to launch a powerful impact Nokia brand influence remain, and habits of mobile phone consumers of apples, Andrews, perhaps because the visual fatigue WP phone. "Li Yi, China Mobile Internet Industry Alliance Secretary-General believes that after the conference, strong marketing, brand influence will gradually be displayed. "Is a good thing for consumers and mobile application developers, Apple, Andrews two-legged race with the Nokia-Microsoft alliance to join, the greater choice, more stable triangular relationship." Said Li Yi.lndustry observed the lack of applications is its largest short boardIndustry insiders say the smart phone platform is important, but the game is the key on its platform. Otherwise, such as a mall, even decoration even the best internal business only a handful will nobody cares. WP phone the biggest problem is the application of too little.
The data show that the number of applications of WindowsPhoneMarketplace (App Store) has more than 65,000, but this figure is still far below Apple's AppStore and Google GooglePlay two applications total about 500,000 models.To compensate for this short board, Nokia and Microsoft will co-operation with Finland's Aalto University to create a College of applications, specializing in training program design and development of talent, and provide intellectual support for the software development of the two companies.In addition, the release of Windows 8 high hopes, which is a cross-platform operating system, it means that the Microsoft platform on the PC computer applications can be seamlessly moved to the WP on the phone, application scarcity situation will be greatly changed. Huaxi Dushi Bao reporter Zloty Wang from Beijing
Chinese smart phone new globalBenefit from China's economic policies to stimulate the sales charges, chip prices fell, market competition and the operator pushing the popularity of smart phones, and other factors, China is a step by step aspirations to the top spot in global smartphone market.Recently, the mobile analytics firm Flurry released the latest report, in February this year, iOS and Android devices activated in the Chinese market accounted for 23% of the market share of 22 percent in the United States. China Mobile smart devices add to the number of users for the first time surpassed the United States as the world's first. This trend continued to strengthen, China is expected to become the largest smart phone market this year.
 

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