Last Thursday, Apple shares closed at $ 633.68, $ 632.32 for the first time higher than Google's, once again led analysts explore the prospects of Apple. Apple's stock price over Google, in fact, hardly big news. For a company, the market value is everything. Said the market value of Apple today, the market value of 590.82 billion U.S. dollars more than the sum of $ 205,590,000,000 Google and Microsoft 2644.8 billion U.S. dollars of new and old giants, as early as Yishi global market capitalization of listed companies.
Even so, analysts are not content with blood surging. Topeka analyst BrianWhite recently shouted the slogan of Apple's three-year market capitalization of one trillion U.S. dollars, and Apple within one year target price raised to $ 1,001. BrianWhite but a radical one in the Wall Street a public analyst, even relatively close at JP Morgan Chase, Morgan Stanley, Goldman Sachs analysts hastened to increase Apple the New iPad3 cases shipments and target price to show for Apple be favored.
An optimistic, there are always discordant voices. George Manson University in the United States, Moka Waters Centre, Senior Fellow Adam Thierer, a TV interview that Apple appears to be rising, but this situation can not continue. Adam Thierer is not alone, many IT blog and columnist also explore Apple winter when it arrived. To Internet statistics company comScore released the latest statistics, the share of Apple's smart phone market in the United States in February 2012 from 28.7 percent in November 2011 rose by 1.5 percentage points to 30.2%, but at the same time Google's Android system, the proportion of from 46.9% increased 3.2 percentage points to 50.1 percent, or upward trend of the absolute share than Apple. As a latecomer, Android by virtue of the free open source system and many cell phones manufacturers to join in, to rely on "wolves tactical" abruptly pressure Apple a market share.
Market share is not everything, Apple relies on higher gross margin to create the first market value of the Android phone is often the price to win. However, with the popularity of the Android phone, there is likely to affect the high margin on Apple's iPhone policies. the iPhone hardware is indeed impressive, but the cost is not high. The reason can always sell at high prices, on the one hand, a number of exclusive software support, on the other hand, is a major operator subsidies. However, with the Android hot, more and more exclusive Apple software have launched the Android version, the most recent with the name was undoubtedly the hot camera software community as Instagram. In this way, the exclusive advantage of the iPhone naturally been greatly weakened. At the same time, telecom operators favor of Android for me. iPhone4 in the popularity of the Mainland, China Unicom subsidies contributed version, but for operators, this means that not only have to look at Apple's face and have to lose money earned crying. Unicom late to increase the intensity of subsidies for low-cost Android the millet phone As to get the iPhone 4S, telecommunications, and the same great efforts to push the Android camp, and the latter to develop the marketing target of 1 million.
iPhone and iPad heat, the first from a new market open up. Accompanied by generation after generation, product launches, called killer upgrade less and less attractive also reduced. New iPad attractive compared to the previous two generations, no doubt we should much smaller. To be launched in the future iPhone5 whether there is a killer feature is still unknown.
Whether it is bullish or bearish on Apple's prospects are undoubtedly one of the words. For investors to do more than Apple's stock is not necessarily a good choice, the risk is far greater than the opportunities. After all, Apple's market capitalization really as expected so to reach $ 1 trillion, compared now, but 69.26% of the gain. But from a historical point of view, the IT giant, especially the cell phone industry once the decline, but its decline is much larger than the increase in space, said Apple to win dominance of the BlackBerry 2008, RIM shares up $ see 150.3, and now, however 12.62 Canadian dollars, shrinking 91.6 percent.
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