His former Ron Johnson in the apple to work diligently 11 years, other people gave him a worthy of the title, "retail jobs". Apple Store more than sell the function of the products, create value for customers, to provide high quality service and comfortable environment, any shopping experience. It made Apple Store won the praise of customers, both strong shaped the Apple brand, and for Apple brings countless income.
Browett he2 de2 he2 ability, be apple made such an important responsibility?
Browett was born in 1963, in the university of Cambridge, U.K. magdalene college read zoology, after graduation in investment banking Kleinwort Benson work for a period of time, and then moved to the United States, Wharton school, university of Pennsylvania read an MBA. In 1998, he joined the British retailer Tesco, and become the company responsible for the operation of the online competent. After nine years, he joined the European electronic goods retailer Dixons, become the CEO.
The guardian Browett this years in evaluation Dixon merit: "most observers agree to Browett city retailers made a lot of effort," he improved the Dixons very bad before the customer service, and repair the and customers, the relationship between the improved the financial position of the company.
GigaOm points out, Dixon of the past two years the stock has been falling:
And there are a news pointed out that this year's Christmas Dixon sales dropped 5% than in the past. However, completely blame Dixons unfair, Europe's debt crisis by influence, the economy is bad, and everyone is obvious, consumers don't want to buy something natural (financial resources and the corresponding less). The number has been higher than 5% some analysts' expectations, their predictions is sales declines of 6% to 8%.
Apple is phase him, seem to be the most mainly because similar concept, in this period of interviewed in 2008 the video, Browett appear very takes "customer service", you can see when asked about the third "important", his expression become very serious and serious, think that customer service is the most important.
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