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2/20/2012

Bookseller tablet price war continue-Nook 8 GB Tablet exposure

The past one year, amazon has been trying to reduce the price of the Kindle. One E Ink product line in the advertisement the help of subsidies from $139 at the beginning of last year (Kindle 3 / WiFi) all the way down to $79 (Kindle 4). And the seven inches Kindle Fire flat is more $199 low prices tablet market swept the low end, IHS estimates Kindle Fire at the end of last year it sold only 3.9 million units.

But amazon's main rival in the United States not only is not Kindle B&N price war beat, but meet up price war. B&N's product line no amazon is rich, at present, only a E Ink reader Nook Simple Touch and two models of tablet-Nook Tablet and listed more than a year of Nook Color. Nook Simple Touch of the price in the
Kindle Touch listed eve by $139 down to $99. Nook Color with old machine for Kindle Fire, flat and Nook Tablet is better than rival high of $50.

Relative Kindle Fire for, Nook Tablet although work go, content consumption than amazon is complete, but its screen display effect is better, more storage space and be able to expand, is each has his strong point. But many sensitive to price users only know Numbers. B&N to want to a lot of ways, such as a $20 a month for electronic version in the New York times to send Nook Simple Touch, monthly $10 a year for people magazine can buy 199 Nook Tablet.

But these sales promotion are short-term, early march will be over. Plus B&N digital content sales than amazon also no Amazonlocal that group buying advertising business can subsidies hardware, reduce the cost may be the only hardware choice. Yesterday evening The Verge aerating B&N is ready to material says 8 GB version Nook Tablet, wal-mart will be in The United States at noon local time, 22, 12:01 open sell:

At present can be sure the "new" type of built-in memory space by 16 GB shrink to 8 GB. Of course it's the price should also can be adjusted, the might and Kindle Fire quite. If the Nook 8 GB Tablet just cut on-board flash memory word is very expensive, because it itself support microSD expansion, the user need only spend come RMB buy a 16 GB of TF card can upgrade to 24 GB. CM7 for Nook Tablet has also are perfect in the world, worth over love people to consider. But so can't seem to pull open 8 GB and 16 GB version of the version of the gap, and perhaps B&N will also be expanded in the screen or adjustment.

At present, most of the low price tablet in screen manufacturer, content support, configuration, amazon and B&N as the products. Kindle Fire the main competitor is Nook Tablet, hope only one percent of the market amazon B&N can continue to launch new products, stimulate the amazon continue to lower the price, and improvement of the product.

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